HONOLULU, Hawai'i and ATLANTA, Ga – The University of Hawai'i at Mānoa Athletics Department and CLC, the nation's leading collegiate trademark licensing agency, have entered into an agreement for trademark licensing services that will usher in a new, strategic approach to managing and promoting the 10 campus University of Hawai'i System and Rainbow Warriors brands for officially licensed merchandise.
The new partnership will give Hawai'i access to CLC's proprietary systems and data, marketing and product development expertise, and industry relationships to gain insight into consumer trends to better identify opportunities and strategies to elevate the Hawai'i brand in the marketplace.
"We are excited to leverage CLC's customized approach to growing our licensing program and connecting with our passionate fans through unique products and brand storytelling," said Craig Angelos, director of athletics at Hawai'i. "After a competitive review of service providers in the space, returning to a partnership with CLC and their suite of services was the best choice for us as we seek to expand the reach of our brand to new fans and new markets."
Officially licensed Hawai'i branded merchandise is currently produced by 113 licensees.
"We are honored to be able to work collaboratively with Craig Angelos and his team at Hawai'i to develop new merchandise and marketing initiatives that promote and respect the unique aspects of the university's culture and heritage while maximizing opportunities for growing demand and retail distribution," said John Greeley, senior vice president of partnerships at CLC. "Our partnership is off to a great start with tremendous engagement with key stakeholders throughout the university as we work to develop a strategic plan that explores new brand partners, expanded distribution, marketing platforms, and integrated partnerships involving corporate sponsors."
CLC is a division of Learfield, a diversified and influential media and technology company powering college athletics. In addition to CLC, Learfield represents Hawai'i Athletics through its flagship sports properties/multimedia rights division, digital ticket and marketing platform provider Paciolan, seat-backs seller Learfield Amplify, and college sports digital solutions leader SIDEARM Sports.
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About University of Hawai'i at Mānoa Athletics
The University of Hawai'i at Mānoa is the only NCAA Division I institution in the state of Hawai'i. UH's athletics department consists of 21 men's, women's, and coed teams and compete primarily in the Big West Conference and Mountain West for football only. UH's men's teams are referred to as the Rainbow Warriors and consists of baseball, basketball, football, golf, swimming and diving, tennis, and volleyball while the women's teams are referred to as the Rainbow Wahine and consist of basketball, beach volleyball, cross country, golf, sailing, softball, soccer, swimming and diving, tennis, track and field, volleyball and water polo. Coed teams are sailing and cheerleading. UH became a member of the NCAA in 1946 and joined its first major intercollegiate conference in 1979. UH boasts eight national team championships and 11 national individual champions.
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
