UH Athletics Launches New Fundraising & NIL Initiative

A Message From Athletics Director Matt Elliott

Watch Video: https://youtu.be/jyuSqniV7d0?si=xOyp6T4azc2PSHf2

Aloha Hawai'i Athletics 'Ohana,
As 2025 comes to a close, I want to personally thank you for your incredible support of "Our Team, Hawai'i's Team" throughout this fall season. Your passion and commitment make a real difference for our student-athletes, coaches, and sport programs.

When I stepped into this role, collegiate athletics was entering a period of significant change. We know this evolving landscape has understandably raised questions about how to support Hawai'i Athletics in the most meaningful way. Today, I'm excited to share a clear and simple message about how we're moving forward with Fundraising and Name, Image, and Likeness (NIL) together.

Our Fundraising & NIL goal is straightforward – provide the best possible experience for our student-athletes, pursue competitive excellence, and recruit and retain elite talent. This is a team effort, and your engagement – whether cheering in the stands, watching from home, or donating directly to our programs – helps make it happen.

Below are the four key areas that will shape the future of Hawai'i Athletics and how you can support us.

Direct Giving Opportunities:

1. Our Team, Hawai'i's Team Fund – Tax deductible donations to support essential operations like travel, nutrition, and student-athlete health.

2. Boost the 'Bows Fund (Institutional NIL) – Tax deductible donations to support recruitment and retention for elite student-athletes and strengthen our scholarship resources.

For each fund, you are able to support at the department-wide level or direct your gift to a specific team.

Engagement Opportunities:

3. Non-Institutional NIL – Creates opportunities for student-athletes through partnerships with local businesses. Engage with any of the UH student-athletes registered on INFLCR. If you don't see a specific student-athlete, let us know.

4. Events – Join us at community and fundraising events throughout the year. To see our new all-encompassing events calendar for 2025-26, click here.

As the year comes to a close, many of our supporters are planning their end-of-year contributions. If you'd like details on year-end giving, including tax information, click here.

Mahalo for standing with us as we move forward together. Go Bows!

Matt Elliott Signature

Matt Elliott
Director of Athletics

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