HONOLULU – Today, University of Hawai'i Athletics announced a new, long-term e-commerce partnership with Fanatics, a global digital sports platform, that will see Fanatics operate the official online and mobile retail merchandise business for Hawai'i Athletics.
The official online store –
shop.hawaiiathletics.com – is now live and powered by Fanatics' industry leading technology and mobile capabilities, including its Cloud Commerce Platform, which will provide fans with an enhanced online and mobile shopping experience highlighted by larger, hi-resolution product displays, frictionless checkout and the quickest access to new product offerings. Students, alumni and fans will be able to shop officially-licensed products from brands such as Fanatics, Champion, iSlide, and adidas, UH's official footwear, apparel, and accessory brand of the Rainbow Warriors and Rainbow Wahine.
"We're excited to announce a partnership with Fanatics, a leader in collegiate sports merchandising," Athletics Director Craig Angelos said. "Through this partnership, we'll expand our brand to fans and alumni around the world. Fanatics provides a best-in-class shopping experience and our fans will have greater access to a wider variety of apparel and merchandise."
The new shopping destination will feature the widest assortment of official team merchandise, across all categories including jerseys, headwear, hardgoods and more.
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About Fanatics
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across its businesses. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; and collect physical and digital trading cards, sports memorabilia, and other digital assets. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
